Top 5 Features Event Organizers Should Look for in a Ticketing Platform

Planning an event can feel like juggling a dozen spinning plates—managing registrations, promoting ticket sales, coordinating logistics, and ensuring everything runs smoothly on the day. One misstep and it all comes crashing down. But here’s the thing: a powerful event ticketing platform can make or break your event’s success.

Here are the top five features event organizers should look for when selecting an event ticketing platform:

No two events are alike, and your ticketing platform should reflect that. A one-size-fits-all approach can frustrate both you and your attendees, especially when you need to collect specific information from attendees or offer multiple ticket options.

Why This Matters:

• Tailored registration forms enhance the attendee experience while providing valuable insights.
• Flexible ticketing options increase sales and cater to various audience needs.
• Dynamic pricing options help maximize revenue while maintaining customer satisfaction.

How Entryvent Helps:

Entryvent offers fully customizable registration forms with various question formats, including conditional flows, so you can collect exactly the data you need. You can create unlimited ticket types, from early-bird discounts to VIP packages, and add optional add-ons like merchandise or meals. Plus, you can schedule ticket sales and easily include taxes or fees on top, providing full flexibility and transparency for your attendees.

Enhancing Attendee Experience with Customizable Ticketing and Registration

With more than half of all ticket purchases happening on mobile devices, offering a seamless mobile experience isn’t optional. Attendees expect seamless browsing, registration, and event access on their smartphones, and a poor mobile experience can lead to lost sales.

Why This Matters:

• Mobile ticketing supports the growing number of users who prefer to purchase tickets via smartphones.
• Attendees can easily access and manage their tickets on the go, reducing the hassle of printed tickets.
• Mobile check-in improves on-site operations, creating a faster, smoother entry experience.

How Entryvent Helps:

Entryvent’s mobile-first design ensures a seamless experience on any device, with quick, secure transactions through Apple Pay, Google Pay, and more. The platform is fully automated, providing instant ticket delivery via email upon purchase. Attendees can use QR-integrated mobile tickets with wallet integration for fast, paperless check-ins, reducing wait times and eliminating the need for printed tickets. Every step is optimized for convenience and efficiency.

A powerful brand presence is vital for any event, yet many ticketing platforms offer limited customization, diluting your event’s identity. Without proper branding tools, maintaining a consistent branding across event pages, tickets, and communications can be difficult, making your event look unprofessional.

Why This Matters:

• Consistent branding boosts event visibility and strengthens brand recall.
• A well-branded event enhances credibility and fosters trust with your audience.
• Cohesive branding amplifies marketing efforts and helps drive ticket sales.

How Entryvent Helps:

Entryvent’s event branding capabilities allow you to fully customize your event, from creating branded event pages to tailoring communication emails with your event banner for enhanced promotion. You can showcase your brand’s colors, logos, and imagery throughout the attendee journey, including on onsite event apps for added visibility. Additionally, Entryvent lets you customize printed, electronic, and e-wallet badges with your branding, ensuring a consistent, polished look across all touchpoints.

Strengthening Your Event’s Identity with Custom Branding Tools

Your attendees’ experience extends beyond purchasing a ticket. A chaotic check-in process or slow ticket scanning can lead to long lines and unhappy attendees. Your ticketing platform must offer reliable on-site management tools to ensure everything runs efficiently when attendees arrive.

Why This Matters:

• Reduces wait times and improves the attendee check-in experience.
• Provides access to attendee lists for real-time attendee management
• Enhances the professionalism and efficiency of your on-site operations.

How Entryvent Helps:

Entryvent offers a comprehensive suite of onsite event management tools, including QR code ticket scanning, attendee management, and real-time check-ins. These features enable you to handle last-minute ticket sales, attendee modifications, and fast check-ins, reducing wait times and enhancing the overall attendee experience. With additional onsite app solutions like registration, badge printing, access control, and lead scanning, you can easily manage your onsite event logistics while maintaining a professional atmosphere for all stakeholders.

Making decisions without real-time data can lead to missed opportunities and poor planning. Whether it’s tracking ticket sales, monitoring marketing performance, or reviewing attendee demographics, real-time analytics can help fine-tune your strategy and ensure success.

Why This Matters:

• Real-time data helps you make quick, informed decisions to improve event performance.
• Monitoring ticket sales and attendee behavior allows for better planning and optimization.
• In-depth reporting helps boost your ROI and guides future event strategies.

How Entryvent Helps:

Entryvent offers a robust multi-event dashboard to manage all your events, plus event-specific dashboards for detailed insights—all updated in real time. With a comprehensive package of 7 reports, covering ticket sales, marketing performance, and attendee demographics, you have all the data you need at your fingertips. This real-time information enables you to adjust pricing, fine-tune promotions, and identify trends, ensuring you’re always in control of your event’s progress.